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System issue 18 features a 120-page mega-story exploring the wonderful world of Demna’s Balenciaga. In the six years since he joined Balenciaga as creative director, Demna has simultaneously reinvented the house and redefined luxury fashion.
Plus, interviews with Balenciaga’s chief creative officer and Demna’s trusted right-hand Martina Tiefenthaler, and the man responsible for Balenciaga’s runway-show music and husband to Demna, BFRND; a look at why Balenciaga’s casting is like ‘a members’ club, but for non-members only’; why make-up artist Inge Grognard’s work with Balenciaga is so ground-breaking; and Epic Games and Unreal Engine on how Balenciaga’s recent Fortnite collaboration blurs the barriers between IRL and the metaverse. Photographer David Sims and fashion editor Joe McKenna showcase Demna’s Balenciaga archives from Autumn/Winter 2016 to Winter 2021. And finally, Demna reveals the contents of his personal phone-camera roll.
System is a biannual magazine which offers exclusive long-format conversations with fashion’s most relevant, most powerful and most opinionated individuals, accompanied by portfolios created by the industry’s most in-demand image-makers.